19cannabisbusinessinsights.comAPRIL 2025cultivation to distribution, The 1937 Group ensures precision and care, offering products such as pre-rolls, edibles, vapes, and premium flower, all crafted to the highest standards.One example is Kush League, a sports-themed cannabis brand that bridges the gap between sports culture and cannabis culture. Designed by athletes and wellness enthusiasts, Kush League's products incorporate wellness ingredients such as vitamins C and B12, supporting physical recovery while promoting a healthy lifestyle. Even the packaging reflects the brand's athletic aesthetic, resembling mini shoeboxes to evoke the excitement of an exclusive sneaker drop.Other standout brands include Higher Self, which focuses on intentional cannabis consumption to improve mental health and wellness. The brand offers products like two-pack pre-rolls (available in infused and non-infused varieties), multi-pack minis, larger flower quantities for affordability, and showcasing new technology with its 1 and 2 gram Vape Stone device. Terp Kings highlights the importance of terpenes in cannabis, emphasizing aroma and the "entourage effect" over THC potency. The brand features flower with unique terpene profiles and disposable vapes in flavors like dessert, floral, fruit, haze, and gas.Additionally, the company's brand Outfitters offers products such as two-gram blunts and a five-pack of "Luckies" cigarette-style pre-rolls. Through its partnership with Potli, The 1937 Group also delivers pantry-style cannabis products, including infused honey, sriracha, and ginger chews.A Culture of InnovationThe 1937 Group's relentless pursuit of innovation extends to research and development. "Consumers are always chasing the next hot product," says Jackson. "We're constantly evaluating the market and bringing new, exciting products to consumers."The company recently launched the Higher Self vape stone, a unique design inspired by river rocks, aligning with the brand's focus on wellness and intentionality. The 1937 Group has penetrated over 180 stores in Illinois, out of approximately 215-220 dispensaries statewide, showcasing its widespread consumer appeal.Strategic partnerships play a crucial role in The 1937 Group's success. Collaborations with local retailers and social equity operators have expanded its reach and solidified its position as a trusted name in the Illinois market. The company's retail presence, which includes three stores, is set to grow significantly in 2025, further enhancing its market penetration.Shaping the Future of Cannabis and EquityLooking ahead, The 1937 Group plans to enter new markets and explore international expansion opportunities. By partnering with social equity operators and leveraging its fully developed brand suite, the company aims to replicate its success in Illinois on a global scale.Beyond business goals, The 1937 Group is deeply committed to social equity through its not-for-profit The 1937 Foundation. By addressing disparities caused by the War on Drugs, the company is rewriting the narrative of cannabis as a tool for growth and healing.A Legacy of EmpowermentThe 1937 Group proves that profitability can coexist with equity and sustainability. Through its purpose-driven approach, the company is reshaping the cannabis industry while paving the way for a future grounded in fairness and opportunity. Its journey has only just begun, but The 1937 Group's unwavering dedication to quality, innovation, and social equity positions it as a leader in the industry.The 1937 Group remains focused on crafting a legacy defined by empowerment, sustainability, and purpose. Through its efforts, the company is shaping the future of cannabis and creating a world where business success aligns with social and environmental progress. We're here to create brands that connect with people's values, build trust, and become part of their everyday lives
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